- sponsored links on search engines, like google adwords or sapo ads, and is suitable for direct result of the product or service sought.
- ads (also known as banners) in web sites and social networks related to the product or service being indicated as institutional advertising.
The two have revolutionized the advertising for being extremely accessible (any company can start their own campaign with acontrolled budget) and allow the measurement of results in various ways, making it ideal for small and medium enterprises. However, the simplicity in creating and placing online campaigns can be misleading, because if they are not constantly updated to keep pace with changes in competition, are at risk of not generating the expected results.
e-marketing
Advertising by mail (newsletter) is one of the best known and most effective known digital marketing tools.
Recent survey revealed that 48% of respondents said they shop after receiving a promotional email.
However, it is one of the most misused.
An e-mail campaign can have different purposes: to transmit relevant information to the receiver (the case of newsletters), offer a promotion, to highlight their products and services, being a networking tool (with birthday greetings, new year, new customer, time festive etc.).
Thus, Megaklique created Click Virtual a specialized tool in the management of online campaigns.These solutions are critical to generating traffic and awareness of an online project.
seo (search engine optimization)
SEO (search engine optimization), can be understood as a series of techniques to design the main information about the company, products and services contained in the site to be more easily located by search engines.
The basis of this organization are the key words, phrases and titles of the contents of the site, they should be specific, constantly updated and be directly related to the businesses, services or products of the company. However, the optimization only works on sites built ina specific way that allows engines to identify these words.
social networks
Social networks like facebook, youtube, hi5 and twitter are the major theme of the moment.
There's daily cases of companies that use them successfully, leading many specialists to declare that the future of business is in these platforms.
Hype aside, there's no disputing their importance as channels of direct communication between the company and its customers. But first you must understand how they work, how your audience interacts and, based on this information, define the most appropriate, monitoring their results.
content analisys
There are traffic monitoring tools like google analytics, which enable measurement results such as:
- geographical origin
- most visited pages
- length of stay
- how the customer arrived at the site
- most visited content
- trend and search for keywords
- positioning of the site and competitors in the polls
It is an effective and accessible for analysis, making it possible to invest in an intelligent way in search trends and in supply and demand market.
